LinkedIn ProFinder offers 18 subcategories of design, but not presentation design.

LinkedIn ProFinder offers 18 subcategories of design, but not presentation design.

What’s missing is the subcategory named “presentation design.”

LinkedIn ProFinder is a pilot-stage service of LinkedIn which “helps you find the best freelance or independent professionals in your area,” according to the website. Right now, it’s only available in the United States. When you select “Design” as the kind of help you need, you’re presented a list of 18 choices including web design, illustration, visual design, etc. Lots of what you’d expect, except for one thing.

Presentation design is not included as a top-level subcategory.

Instead, a person looking to hire you must drill further down and choose either graphic design or visual design to find the sub-subcategory “” [sic]. (It’s PowerPoint. Cap the Ps.)

We believe we warrant fairer treatment. LinkedIn Profinder should create and place presentation design on equal footing with logo design, videography, print design and the rest of the 18 subcategories now available.

Here are our reasons:

  1. Doing so would create a better experience for parties looking to hire. Let’s suppose you’re a manager needing a freelancer for a big presentation. You anticipate the slideshow will have aspects of illustration, animation, visual design, and graphic design. If you choose one of those four categories, you have a 50/50 chance of encountering the sub-subcategory “” Your success should not be on the same the statistical footing as a coin toss.
  2. Doing so would create a better experience for those looking to be hired. We who specialize in presentations frequently bring those four above-mentioned skills to the table, and sometimes more. To categorize ourselves in an ill-fitting domain highlights one skill and negates others. A good presentationist misses a golden opportunity when a seeker goes one way and the sought goes another. Again, we should not be leaving this to chance.
  3. Exactly how hard would it be to make this change? It’s just code, right? Outside of ProFinder, the larger LinkedIn website already recognizes “Presentation Design” as a skill that members have, a topic we talk about, and a course of study to be learned. It’s right here!
  4. We don’t want to have to call the boss in on this. We should settle it like adults, but… really. Microsoft acquired LinkedIn in June for $26.2B. Microsoft would logically want its top power users of one of its flagship products not to be treated as second-class citizens in the freelance marketplace which it owns. Hey LinkedIn, call Redmond. Or vice versa. Have lunch over this. You’ll have a fine time, because it’s a an easy win-win decision and you can spend your time on other matters.

Agree? Good. Here’s what can you can do in under one minute.

  1. Click here.
  2. Scroll to the bottom where it asks “Did you find this page helpful?” Click no.
  3. Below the “Thanks for letting us know!” will be choices including “Other.”
  4. Choose that, and reply in the text box, “In the LinkedIn ProFinder service categories, under ‘Design,’ please add ‘Presentation Design.’ Thank you.” or similar wording of your choice.

Among other things, we formed the Presentation Guild to elevate the profession for everyone involved and act as a collective to further our interests. We pick our battles carefully; this one should actually be quick and decisive.

Let’s do this.