(Note: “hub&go” is lower-cased according to their brand. https://hubandgo.com/en/)
I redesigned a presentation for hub&go. They are a Spain-based company that helps other companies “to implement employee experience programs in a 100% online way and based on the welfare of our most important asset which are the employees” as stated on their About page.
One of the main tasks I wanted to accomplish was to weave a softer, more rounded look throughout their presentation as a reflection of their circularly swirled logo mark. I felt they already had a strong cover page and I capitalized on that look and feel throughout the rest of the presentation.
On a few of the beginning slides (the slides with diamonds), the client and I felt like there were too many images. I originally planned to reduce them down to one image, each. However, after making a deeper analysis, I felt that the number of pictures were not the problem. I felt that the provided images painted a wholistic vision of the message on each of these slides and I liked that wholistic vision. However, the images did not feel like a “collection.” I considered the company’s purpose and what the images were meant to convey. I kept some of the modern images and obtained fresh versions of the others, with an aim to create more diversity while still maintaining a hint of Spanish heritage. I also was able to obtain higher resolution versions of the images that I retained.
Some of the more technical aspects included:
• Creating a single master set of layouts and themes (fonts, colors, default shapes, text boxes, etc.)
• Researching and obtaining their logo fonts in an effort to create cohesion with their brand.
• Obtaining Photoshop .psd mock-up files to create the various phone app images and the report dashboard image.
• Correcting the inconsistent English and Spanish proofing throughout the presentation.
I was very excited to work on this project as I had free reign to design. There were no brand guidelines to hold me back. Thanks for taking a look!