The goal for this presentation was to create a sophisticated, stylish presentation that brings in a human element and evokes some emotion. Our standard corporate template was too cold and sterile for this event. Within the presentation, the Vicious Cycle slides really needed to stand out and look very dark and stressful. Throughout the presentation, wherever there’s something negative, the images are in black and white. Good things, imagery is color and airier where possible. Imagery was combined with icons and data to make the overall presentation warmer and impactful.